Do you want to know if your brochure is generating business for your area?

Conversion research is a highly worthwhile method of research.  It can provide your company with invaluable information.  This information will then aid any marketing and distribution planning that is being considered.

It will reveal how many people that requested a brochure have actually visited the area.  This will in turn highlight how successful marketing campaigns have been and if it is worth continuing with the same promotional activity in following years.  Changes can then be made to your marketing activity to focus specifically on those media types that are generating substantial amounts of business.  It also allows the opportunity to evaluate the economic impact of the marketing and brochure distribution activity.

Customer Maze has a suggested list of questions to be used within the questionnaire.  If you wish to see these questions please contact us.  However, if you have your own questions that you wish to use to help fulfil your objectives, we can tailor make a bespoke questionnaire to suit your needs.

Please download the Conversion Research Information Sheet for more information on this service.  You will need Acrobat Reader to download this document.  If you do not have this application, simply click on the Adobe Reader logo below to download this information.

 

"We found the conversion research invaluble for our Bridlington guide and Visit Hull and East Yorkshire Guide, the service and communication was first class as always."

Carol Heyhurst, Visit Hull & East Yorkshire

 

 

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